Kristy Sellars is the very proud founder of Enviro Grip. The formula itself is something she and her partner, Sam, went back and forward many times with their chemists to get exactly right. They also put a lot of thought into the tube itself and the materials that would be used to create one that is biodegradable, not just plastic. They even went a step further and send all of their Enviro Grips out in compostable mailing bags, and 50 cents from every tube is donated to charities working towards conserving the environment.